Good and Green
The Good and Green Podcast, hosted by sustainability advocate Chit Juan, was created for the purpose of helping social entrepreneurs overcome challenges and grow impactful ventures that drive meaningful change. Each week, we share the tools, strategies, and stories that empower changemakers to build businesses with purpose. Whether you're launching your dream social enterprise or looking for fresh inspiration, this podcast is your go-to space for practical insights and uplifting conversations. Let's create a brighter, more sustainable future together!
Good and Green
Episode 22: Empower Your SME To Take Bold Climate Action Now with George Wade
What does it really mean to track your carbon footprint, and how can small businesses take meaningful steps toward sustainability? In this episode, Chit Juan speaks with George Wade, co-founder and Chief Commercial Officer of Zevero, a carbon management platform that helps organizations measure, reduce, and report their emissions with confidence. George shares why understanding your environmental impact is like balancing your finances, how even SMEs can take smart steps toward decarbonization, and what inspired him to build a startup that spans the globe. Tune in for a thoughtful conversation on climate action, data, and building partnerships that matter.
GUEST BIO:
George Wade is the Co-Founder and Chief Commercial Officer of Zevero - a leading carbon management platform that empowers organisations to measure, reduce and report their carbon emissions with precision and efficiency. He’s passionate about building tools and using data to fight climate change. In his previous role as a carbon consultant in waste management, he realised that companies needed more actionable ways to become sustainable and co-founded Zevero. Since its inception, Zevero has worked with many global challenger brands in the FMCG and consumer-goods industries, including MOTH, DEYA, Gipsy Hill, among others. Zevero operates in the UK, Europe, Japan, U.S., Australia, and Asia-Pacific countries. George also writes The Grumpy Optimist, a newsletter highlighting positive climate news.
WHAT YOU’LL LEARN:
- What carbon management is and why it matters.
- The role of Zevero in simplifying emissions tracking and reporting.
- Why scope 3 emissions are often ignored and why that’s a problem.
- How small and medium enterprises (SMEs) can start making an impact.
- The journey from student to founder and global tech entrepreneur.
- Why Asia plays a major role in decarbonization efforts.
- How nature helps keep George grounded in his mission.
QUOTES:
- There are so many fantastic things that SME's can do. – George Wade
- The biggest problem I want to have an impact on in my life is climate change. – George Wade
- 50% of emissions are produced in Asia. - George Wade
- You can't reduce what you don't measure. – George Wade
- It's really about making invisible emissions visible. – George Wade
- Go outside in nature more often. - George Wade
LINKS or RESOURCES MENTIONED:
Connect with George Wade
- Website: https://www.zevero.earth
- LinkedIn: https://www.linkedin.com/in/georgewade-zevero/
- The Grumpy Optimist Newsletter: https://www.linkedin.com/company/the-grumpy-optimist/
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- Subscribe to the Good and Green Podcast on Apple Podcasts and Spotify
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- Subscribe to EchoNews on LinkedIn.
