Good and Green

Episode 21: The Future of Sustainability Lies in Strong Community Partnerships with Zarah Juan

Pacita Juan Episode 21

Sustainable fashion is more than just a trend. It’s a movement that creates lasting economic and social impact. Chit Juan sits down with designer and social entrepreneur Zarah Juan to explore how her brand blends traditional craftsmanship with contemporary design while empowering Filipino artisans. From her early days as a flight attendant to becoming a champion of responsible sourcing, Zarah shares how collaboration, upcycling, and cultural appreciation play a key role in her business. She also reveals how sustainability goes beyond materials and design, influencing business decisions that benefit both people and the planet.


GUEST BIO:

Zarah Juan is a fashion designer and social entrepreneur known for blending modern aesthetics with traditional Filipino craftsmanship. Committed to sustainability, she integrates eco-friendly materials, ethical production, and innovation into her designs while creating livelihood opportunities for artisans. Through capacity-building programs, she ensures their craftsmanship thrives in today’s market. Her impact has earned international recognition, including the Global Ambassadors Program of Vital Voices and APEC’s Best Innovative Business Model Award. By pioneering sustainable business models, Zarah celebrates Filipino identity, empowers communities, and continues to inspire future generations.


WHAT YOU’LL LEARN:

  • How Zarah Juan integrates sustainability and ethical craftsmanship in fashion
  • Why collaboration between artisan communities creates long-term impact
  • The role of cultural heritage in modern sustainable design
  • How upcycling and responsible sourcing benefit both business and the environment
  • Why profitability and social impact must go hand-in-hand for lasting success
  • Tips for entrepreneurs on building a sustainable and purpose-driven brand


QUOTES:

  • I always ask, "How can I go back and give back?" – Zarah Juan
  • I realized that for me to be able to satisfy my creativity is for me to put people together, bridge people together. – Zarah Juan
  • You would not see any product of mine that is made by just one community. - Zarah Juan
  • We cannot do things on our own. We need help, and if we recognize our own power and allow people to help us out in the process, it would be more impactful. - Zarah Juan
  • Imagine the number of hands that work together to create one masterpiece. – Zarah Juan
  • Prioritize sustainable sourcing because every material tells a story. – Zarah Juan


LINKS or RESOURCES MENTIONED:

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