Good and Green
The Good and Green Podcast, hosted by sustainability advocate Chit Juan, delves into the realms of food, lifestyle, and culture. The show aspires to encourage and empower the youth, entrepreneurs, and policy makers to live a more sustainable lifestyle by sharing practical and innovative ideas, eco-friendly solutions, and inspiring stories from changemakers driving positive change in the world.
Good and Green
Episode 19: How Digital Technology Drives Growth in Agriculture with Henry James Sison
How can digital technology revolutionize farm-to-market systems?
Chit Juan sits down with Henry James Sison, founder of AgroDigital PH, to discuss how his agritech startup is transforming small-scale farming into a scalable and sustainable business. With over 38,000 farmers and fishers in their network, AgroDigital is helping producers achieve price stability, improve market access, and adopt better agricultural practices. Henry shares his journey from IT professional to farmer and explains why technology is key to the future of Philippine agriculture.
GUEST BIO:
Henry James Sison is an IT professional turned agripreneur, leveraging his three decades of experience in technology to transform Philippine agriculture. A former Managing Director at Accenture Philippines, he shifted his focus to farming in 2011, establishing All Seasons Nature Farms, an integrated organic farm. In 2020, he founded AgroDigital PH, a pioneering agritech startup that connects over 38,000 farmers and fishers to markets through digital solutions, improving supply chain efficiency and price stability. With degrees in Computer Science from De La Salle University, Henry continues to bridge technology and agriculture, advocating for sustainable and scalable farming solutions.
WHAT YOU’LL LEARN:
- How AgroDigital PH connects farmers and fishers directly to markets
- The role of digital technology in streamlining farm-to-market logistics
- Why price stability is crucial for small-scale farmers
- The benefits of good agricultural practices and organic conversion
- How cold chain solutions can help reduce food waste
- The impact of second-career farmers in the agricultural sector
QUOTES:
- Everything started by believing that Filipino farmers and fishers can produce at scale. – Henry James Sison
- I thought agriculture was easy. I thought. It is not easy. - Henry James Sison
- It is possible to have scale but still keep to the tenets of organic or natural farming. – Chit Juan
- Cold storage plus AgroDigital equals happy agriculture. – Chit Juan
- You help our farmers by knowing where your food comes from and how they grow your food. – Henry James Sison
- The best way to help farmers is to understand who these people are and consistently support their goods. – Henry James Sison
LINKS or RESOURCES MENTIONED:
- Connect with Henry James Sison on LinkedIn.
- Visit the Agro-DigitalPH website.
- Follow Agro-DigitalPH on Facebook and Instagram.
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